Overview
The task:
The client is a boutique finance and corporate law firm that needed web presence beyond their LinkedIn page, as well as an easy way for prospective clients to reach out. The client desired a brand image that is clean and mature, and that gives nod to their city of Kansas City, MO.
The design focus:
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Professional and credible hero image
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Straight-forward navigation
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User-friendly contact page
Hero image
Brand color suggests
personable, bespoke services.
Subjects convey forward momentum and progress.
Pixel pattern overlay subtly gives nod to technology focus.
The Kansas City skyline grounds the image to a .
Information architecture
The site's IA is accessed via the flat navigation. The mobile app adds a collapsable menu that is directly accessible from every screen.
User flow - contact form
The user flow indicates two points at which the system checks for and communicates any error when one is filling out the Contact Form.
Responsive design
The prototypes were designed to accommodate changing browser window sizes and a range of hand-held devices.
Final outcome
